S.U.G.A.R. - Official Lyric Video

 Chris Goss is one of the elusive geniuses of American music. As the singer, guitarist and driving force behind Masters Of Reality, he’s spent more than 40 years charting his own musical journey, travelling from mystical blues to desert rock to psychedelia-edged beauty via all points in between.

Where others follow the pack, this desert-dwelling California native has forged a career like no other. A desire to follow his own artistic muse and not bow to external pressures has resulted in a string of albums that sound like no one else but Masters Of Reality, subtly yet indelibly leaving a mark on the generations of musicians who heard them.

For most people, that would be enough. But Goss has also positioned himself as one of the most important and influential producers of the last 30 years. The list of bands and artists he has worked with in that capacity is long and illustrious: Queens Of The Stone Age, Kyuss, Mark Lanegan, Foo Fighters, The Cult, UNKLE, Stone Temple Pilots singer Scott Weiland, former Hole bassist Melissa Auf Der Maur, even Hollywood star Russell Crowe. He’s the connective tissue which links so much modern music.

Now Goss has returned under the Masters Of Reality banner with Sugar, their first new music in 15 years. Hypnotic, poignant and vulnerable, it builds from a stirring melody into a grand, orchestrated swell of emotion, with Goss’s ethereal yet soulful voice floating over the top of it.